Logos in its fundamental term and use, is the opportunity to reveal a hint of a story that waits to be told. As for the concept of logos, Heidegger explains it in its multiple meanings due to the great range of the term. It is much more than «saying», it is «the word of what is said», so that through logos what is spoken of can be seen: «the true being, means to take out of its concealment the entity of which one speaks, and to make it be seen as unhidden, that is, uncover it».

In design it is to expose from the hidden the being of the entity to make it discoverable to the one who sees it, beholder discover it, to make manifest what otherwise could not be manifested, to bring to light something that was hidden, to give shape to a story that existed, that is the in process of construction or that is about to exist.